There are very few things more annoying than opening a box and not finding what you thought you had bought inside. It wastes time and reflects badly on the manufacturer.
A newly revised international guide aims to ensure that shoppers are never made to feel like they are buying a “pig in a poke” or for that matter, a dead parrot. Whether you are looking for electrical goods, a new savings account or biscuits, ISO/IEC Guide 14 Products and related services – Information for consumers aims to ensure that the product does exactly what it says on the tin.
It recognizes that it is very important not only for consumers, but also for manufacturers and service providers to minimize uncertainty over purchases and contracts. “Those who supply a high standard of product information enhance their commercial reputation, and save time and money by reducing enquiries and complaints,” the guide says.
Guide 14 has been updated to include developments in technology, such as the use of QR codes and RFID tags to identify contents. It mentions environmental issues associated with the development, use, storage, and disposition of the product or any of its component parts, including recycling. Other issues covered include risk, sustainability and privacy issues.
Written for anyone involved in preparing information about products and related services, the guide will also benefit consumer product designers, manufacturers, marketers and graphic artists.
ISO/IEC Guide 14 is available here.