MIT researchers say that in order to make your purchasing decision you are probably deploying an “index strategy” to rank the products. Your final decision will pit your accumulated product knowledge of leading brands against your willingness to explore less-known brands.
Research suggests that trust is important too, but on a more subconscious level. We often take it for granted that the products we acquire are safe and reliable because we have faith in reputable manufacturers and vendors.
Losing consumer trust means losing business, which is why manufacturers have to earn our trust continuously by proving the safety, reliability and high quality of their products. How do they do it?
They could perform their own in-house tests, or have the tests carried out by an organization that has an interest in the product. There are innumerable benefits, however, in having their products tested and certified by a third-party, a body that is totally independent of both seller and purchaser.
The leader in third-party conformity assessment for consumer goods is the IECEE, the IEC System of Conformity Assessment Schemes for Electrotechnical Equipment and Components. IECEE certification, based on the principle of mutual recognition (reciprocal acceptance) by its members of test results for obtaining certification or approval at national level, is essential in facilitating international trade and allowing access to the marketplace for vendors, retailers or buyers.
It eliminates unnecessary duplicate testing and reduces the costs related to the certification process.
Since 1985, the IECEE has positioned itself as the global testing and certification system for electrotechnical equipment, enabling the issuance of certificates that are recognized worldwide. The system constantly develops new programmes to provide manufacturers and consumers alike with the highest possible levels of safety, performance and reliability.
The IECEE is foremost in providing confidence in the safety, reliability, durability and performance of any item of consumer goods and provokes a “chain reaction” that starts with the manufacturer and leads onto the wholesaler, the retailer and finally to the consumer. IECEE is the trust enabler, whether that is implicit or explicit.
Find more brochures about the IECEE here.