Most of the world’s audio-video devices rely on the standardization work of IEC Technical Committee 100: Audio, video and multimedia systems and equipment. Ulrike Haltrich has been nominated Chair of TC 100 until the end of October 2025. She will take up her position in November 2019.
One of the most prolific IEC TCs, IEC TC 100 publishes more than 500 standards which shape the audio, video and multimedia landscape. The TC is organized in 20 different technical areas (TAs), dealing with topics such a colour measurement and management (TA 2) or multimedia systems and equipment for cars (TA 17).
Before leading the IEC System Committee AAL (active assisted living), Ulrike Haltrich was Secretary of TA 16 , which prepares IEC International Standards for active assisted living (AAL) technologies. These can be defined as systems and devices which support the well-being, health, care and independent living of disabled or elederly people. Among other things, she oversaw the work of TA 16 on accessibility and user interfaces.
Haltrich also chairs the IEC AAL advisory group and the IEC ad hoc group on ethical considerations of AAL. She currently heads the DKE German delegation to IEC TC 100.
Haltrich spent most of her career working for Sony Europe in Germany. She currently is one of the senior managers at Sony Europe B.V. Stuttgart Technology Center where she heads the technology standards office. She is also a senior manager of Sony Home Entertainment and Sound Europe.
She also managed new business development for Sony Deutschland in Cologne and developed business proposals for projects in digital cinema, television and mobile multimedia for Sony Europe.
She was a recipent of the IEC 1906 Award in 2013. She also received the Sony Technical Standards Committee Regional Award in 2010 for standardization activities in European Digital TV.