A new video coding standard moves the technology for high resolution video one giant step further.
High dynamic range (HDR) video is one of the notable advances in broadcasting and film technology over recent years. Very much the focus of the last few International Broadcasting Conventions (IBCs) in Amsterdam, the technology enables to significantly improve luminosity range, working in 4k and 8k video formats.
According to a well-known graphics processor company in the field, “with HDR bright things can be really bright, dark things can be really dark, and details can be seen in both.”
ISO/IEC 23090-3, also known as H.266 in the ITU-T, is the latest in a series of very successful standards for video coding that have been jointly developed with ITU-T, and is the direct successor to the well-known and widely used High Efficiency Video Coding – HEVC – (ISO/IEC 23008-2/ ITU-T H.265) and Advanced Video Coding – AVC – (ISO/IEC 14496-10/ITU-T H.264) standards.
This most recently developed Versatile Video Coding (VVC) standard advances the state of the art of video compression and has unprecedented application versatility. In addition to specifying the encoding for HDR and high resolution video, it has the flexibility to enable emerging applications such as 360-degree omnidirectional immersive multimedia, remote screen sharing, cloud-based collaboration, cloud gaming, and region-based extraction and merging.
The HEVC standard was honoured with a Primetime Emmy Award in 2017 in recognition of its emergence as the primary coding format for Ultra High Definition (UHD) TV services. The standard became the key enabling technology for UHD viewing while concurrently enabling operators to utilize network capacity more efficiently.
The AVC standard was also granted with a Primetime Emmy Award in 2008 for unlocking significant advances in video spanning from high definition TV (HDTV) to 3G mobile multimedia. The standard enabled improvements in video quality that facilitated the deployment of HDTV services. It remains the world’s most widely deployed video compression standard.
The bets are on : will the VVC Standard obtain an Emmy Award? Judging by its predecessors, it could be a serious contender.